Road to the Rose Bowl Featuring a Foreword by renowned ABC Sports announcer Keith Jackson, Road to the Rose Bowl provides rare insights into legendary Rose Bowl match-ups and the bonds shared by all who participate in “The Granddaddy of Them All.” Archival information and photos from Lawry’s Beef Bowl provide a unique perspective to the players’ and coaches’ Rose Bowl experience. Conceived in 1956, the annual Beef Bowl treats Rose Bowl Game competitors to dinner in our Beverly Hills restaurant, and has become the best-known and biggest non-athletic tradition of the college football season. Viewed by the teams as a rite of passage, and distinguished by the Tournament of Roses as one of only two pre-game events it officially endorses; Rose Bowl officials call their association with Lawry's the longest tie between a bowl and a corporation. Lawry’s Dallas Beef Bowl was hosted 1983, proudly bringing the tradition to the Cotton Bowl Classic teams and fans. This hardcover, stitched coffee table book is available at a special price of $19.95 plus shipping and handling. This is also available at any of our restaurants. Quantity Price $19.95
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